This hyper-growth sector allows homeowners to control appliances, thermostats, lights, and other devices via the internet using a smartphone or tablet. Such products provide homeowners with convenience and cost savings. Broad availability through brick-and-mortar locations provides the opportunity for both online and traditional consumers to demo products in person. This sector’s key advantages include premium products and price points, as well as a customer base that’s eager to become early adopters.

This retail channel focuses on home furnishings, accents and materials. Products frequently come to market driven by trends initiated on social media platforms such as Pinterest, Instagram and others. Key advantages of this sector include a high demand for products with on-trend design and creativity.

The home or residential renovation market is nearly $300 billion in the United States. Brick and mortar locations allow for demonstration of products and ease of accessibility. Key advantages in this sector include a sizable national footprint and incredible speed-to-market in a variety of product categories.

The Jan/San sector has expanded from traditional janitorial and sanitation into new areas of food, hygiene and security, and now includes a growing emphasis on related supplies for commercial space. This sector’s key advantages include a broad array of potential customers in such areas as cleaning, transportation, office, retail and recreation. Go-To-Market strategy with distributors, B2B and B2C.

In this sector, products are produced in a finished or semi-finished state and sold to another manufacturer to assemble / finish / package and market as a finished item. Selling to customers in this space is more technical. Key advantages of this sector include quantity commitments and collaboration with customers’ engineering and/or development teams.

A wide-ranging vertical sector focused on securing property and assets. Products include electronics, locking mechanisms and video/audio equipment. Key advantages include higher average prices and the potential for additional revenue streams, such as subscriptions.

This sector focuses on products, designs and solutions for a homeowner’s outdoor needs. Products include decorative items, equipment, and innovative solutions. Key advantages include premium products and price points as well as a diverse mix of customers.